Master of Science - Marketing

University of Law - Birmingham

Ideal for those who wish to pursue, advance or switch to a career in Marketing, this one-year, full-time programme is designed with an emphasis on the most cutting-edge marketing channels, concepts and developments. Upon successful completion of this course, students studying in UK campuses or online, will also be awarded the CMI Level 7 Certificate in Strategic Management and Leadership (7C1V2) in addition to their MSc.

MSc Marketing degree seeks to equip students with the knowledge and skills required to develop cutting edge marketing strategies on a national and global context during periods of both stability and uncertainty.

The Master’s in Marketing course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalised learning experience. Students will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

Students will cover the latest in digital and marketing technologies and how to drive customer engagement through effective data driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.

Students will graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour