Graduate Certificate - Sports, Entertainment & Event Marketing (SEM) (Optional Co-op)

Seneca Polytechnic - Seneca at York Campus

Through this Event Marketing - Sports, Entertainment, Arts (EVM) (Optional Co-op) eight-month graduate certificate program, students will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. Students will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares students for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Throughout this program, students will develop the following skills:

• Problem-solving
• Collaborating
• Building Relationships
• Leadership skills

When students graduate from this program, these are the types of employers waiting for them:

• Advertising agencies
• Charitable organizations