Master of Business Administration - Global Business Administration (Marketing Intelligence and Big Data)

University of Gloucestershire - Oxstalls

The Master of Business Administration in Global Business Administration (Marketing Intelligence and Big Data) offers students the opportunity to immerse themselves in the world of business, engaging with some of the most contemporary challenges faced by global business leaders.

This applied course will provide students with the knowledge foundations of business before offering the unique opportunity to specialize in their chosen industrial field, allowing the flexibility to shape their study based on their career aspirations. It is designed to develop creative, flexible and aspirational leaders of industry.

The Marketing Intelligence and Big Data specialism aims to integrate market research, market strategy and data analytics to guide marketing planning and decision making.

Modules unique to this specialism include:

• Marketing intelligence and big data
• Strategic international marketing