Master of Arts - Media Management

Coventry University (Part of Coventry University Group)

This course is a great choice for students who would like to learn about the rapidly changing media world and develop a role where they can contribute and influence this evolving and growing field. This program develops leadership, management, creative and a set of business skills required for media management within media businesses, creative and cultural industries.

The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data and developments in 5G networks. The media industry is growing and evolving as is the demand for graduates that are innovative, strategic thinkers that can respond flexibly to its changing needs. The specialised and transferable skills students will develop, enable them to seek employment in new sectors and includes a broad range of creative management roles within media organisations, creative and cultural industries. This can include, among others, roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.