Master of Science - International Marketing Management

Coventry University (Part of Coventry University Group)

Program Description

In our globalised world, there is a growing demand for marketers with the skills and knowledge to conduct business in an international marketplace, capable of overcoming the challenges of marketing across countries and cultures.

This course, which is accredited by the Chartered Institute of Marketing, therefore aims to develop your critical understanding, interpretation and application of data and the implications this has on managing complex international marketing projects.

To further develop our students as professional marketers, International Marketing Management MSc is mapped to Chartered Institute of Marketing (CIM) courses. This means you can gain exemptions from certain modules of CIM qualifications, helping you to kick-start your journey into the dynamic world of marketing (additional fees apply to CIM professional qualifications).