Master of Science - Events and Experience Management

Coventry University (Part of Coventry University Group)

The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios. The course addresses the principles employed in making strategic decisions and the more immediate, dynamic operational decision making, offering insight on leading and managing within these sectors. Each semester students will complete a project which allows them to adapt and focus their learning from other modules. This project should enable students to uniquely shape the direction of their studies while preparing for their final project and give them the opportunity to gain hands-on experience and deliver live event.

This new course has been designed to develop and prepare them for working in the varied and dynamic global event and experiential industry sectors. They are sectors which are vital economically, create numerous employment opportunities, and contribute significantly to people's quality of life. Despite the challenges of the global pandemic, it is a sector which has returned with vigour and excitement, creating extensive opportunities for established event and experiential businesses and new entrepreneurs. The previous graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club Events Team, Gordon Ramsey Events, Pandora Events, Conference Care and Virgin Media Pioneers.