Bachelor of Arts in Public Relations

Webster University

The Bachelor of Arts in Public Relations program typically focuses on developing a deep understanding of communication strategies and media relations. Students in this program gain skills in areas such as writing, strategic communication, crisis management, and brand management. It prepares graduates for careers in managing public perception, working with the media, and handling communications for organizations across various industries.

The curriculum may cover topics like:

• Media relations and communication strategies
• Public speaking and presentation skills
• Marketing and advertising principles
• Crisis communication and reputation management
• Social media strategy

Students learn how to craft messages and manage communications for companies, governmental agencies, or nonprofit organizations, focusing on building and maintaining positive relationships with the public.