Bachelor of Communication (Digital and Social Media)

University of Technology Sydney

The Bachelor of Communication (Digital and Social Media) at the University of Technology Sydney (UTS) focuses on equipping students with the skills and knowledge to excel in the fields of digital communication and social media. This program emphasizes the creation, management, and strategic use of digital content across various platforms.

Key Features

• Focus: Develops expertise in digital communication, social media management, user experience (UX) and user interface (UI) design, data visualization, and social media strategy.

• Learning Approach: Combines theoretical knowledge with practical experience through case studies, applied learning, and real-world projects.

• Career Opportunities: Social Media Manager, Digital Content Creator, UX/UI Designer, Data Analyst, Digital Marketing Specialist, Social Media Strategist.

Program Structure

• Duration: 3 years (full-time)

• Credit Points: 144 credit points

Learning Outcomes

• Develop strong digital communication skills.

• Create and manage digital content across various platforms.

• Design effective social media strategies.

• Analyze data to inform digital marketing decisions.

• Understand user experience and interface design principles.

This program provides a comprehensive education in digital and social media, preparing graduates for dynamic careers in the digital landscape.