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Master of Arts in Advertising and Marketing Communications
The Master of Arts in Advertising and Marketing Communications program is designed to equip students with advanced knowledge and skills in the fields of advertising, marketing, and communication strategies. The curriculum combines theory and practical applications, covering topics such as consumer behavior, digital marketing, media planning, branding, and campaign management. Students learn to design and implement effective advertising and marketing strategies across multiple platforms, including traditional media, digital, and social media. The program prepares graduates for leadership roles in marketing, advertising agencies, public relations firms, corporate communications, and related industries, with an emphasis on creativity, strategic thinking, and data-driven decision-making.
Requirements
Listed below are the documents required to apply for this course.
4-Year Bachelor's Degree
75 %
Total: 6.0
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Total: 80.0
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The program prerequisites for a Master of Arts in Advertising and Marketing Communications typically include: Bachelor’s Degree: A completed undergraduate degree from an accredited institution. While a degree in Marketing, Communications, Business, or Advertising is preferred, applicants with degrees in other disciplines may also be considered, especially if they have relevant professional experience. Minimum GPA: A minimum GPA (usually around 3.0 on a 4.0 scale) from undergraduate studies may be required. Professional Experience (optional but preferred): Some programs may require or prefer applicants with professional experience in advertising, marketing, communications, or a related field. This could include work in media, advertising agencies, public relations, or corporate marketing departments. Standardized Test Scores (optional in some cases): Some universities may require standardized test scores such as the GRE or GMAT, but many graduate programs in marketing and advertising waive this requirement for applicants with significant professional experience or a strong academic record. Proficiency in English (for non-native speakers): Non-native English speakers may need to demonstrate English proficiency through tests like TOEFL or IELTS. Personal Statement or Essay: A personal statement or essay that outlines the applicant’s motivation for pursuing the program, career goals, and how the degree aligns with their professional aspirations. Letters of Recommendation: Letters of recommendation from academic advisors, professors, or employers who can speak to the applicant’s capabilities, work ethic, and potential for success in the program. Portfolio or Samples of Work (optional in some programs): Some programs may ask applicants to submit a portfolio or samples of their previous advertising or marketing work, such as advertising campaigns, marketing strategies, or other relevant projects.
Program Level
Program Length
Tuition fee
Application fee
Upcoming Intakes
- May 2025
- Aug 2025
- Jan 2025
- May 2026
- Jan 2026