BA (Hons) Business and Marketing Management

The BA (Hons) Business and Marketing Management program is designed to equip students with a comprehensive understanding of business principles and marketing strategies. This course emphasizes strategic thinking, creative problem-solving, and practical skills that are highly valued in the global business environment. Students will explore key topics such as consumer behavior, market research, branding, digital marketing, and international business management. With a mix of theoretical learning and hands-on projects, graduates are prepared to take on diverse roles within marketing and business management sectors, driving growth and innovation.