BA (Hons) Marketing

University of Portsmouth

The BA (Hons) Marketing program at the University of Portsmouth is designed to provide students with a thorough understanding of modern marketing principles and practices. The program emphasizes the development of strategic thinking, creativity, and analytical skills, preparing graduates for a successful career in the marketing industry. Students will learn about market research, consumer behavior, brand management, digital marketing, and marketing communications. The course combines theoretical knowledge with practical experiences, such as case studies and projects, to ensure graduates are ready to take on roles in marketing, advertising, public relations, and related fields.