Bachelor of Communication (Digital and Social Media) / Bachelor of Creative Intelligence and Innovation

University of Technology Sydney

Program Overview

The Bachelor of Communication (Digital and Social Media) at the University of Technology Sydney (UTS) focuses on equipping students with the skills needed to excel in the rapidly evolving digital and social media landscape. This program emphasizes practical exercises, case studies, and applied learning to develop a comprehensive understanding of digital and social media as both a social phenomenon and a career pathway.

Key Features

• Focus: Develops expertise in digital communication, social media management, user experience (UX) and user interface (UI) design, data visualization, and social media strategy.

• Learning Approach: Combines theoretical knowledge with practical experience through case studies, applied learning, and real-world projects.

• Career Opportunities: Social Media Manager, Digital Content Creator, UX/UI Designer, Data Analyst, Digital Marketing Specialist, Social Media Strategist.

Program Structure

• Duration: 3 years (full-time)

• Credit Points: 144 credit points

Learning Outcomes

• Develop strong digital communication skills.

• Create and manage digital content across various platforms.

• Design effective social media strategies.

• Analyze data to inform digital marketing decisions.

• Understand user experience and interface design principles.

Career Opportunities

Graduates are prepared for roles such as social media manager, UX/UI designer, digital campaign manager, and digital marketing specialist. The program provides a comprehensive education in digital and social media, preparing graduates for dynamic careers in the digital landscape.
 

Program Overview

The Bachelor of Creative Intelligence and Innovation (BCII) at the University of Technology Sydney (UTS) is a unique combined degree that focuses on high-level critical and creative thinking, problem-solving, invention, complexity, innovation, future scenario building, and entrepreneurship. This program is designed to be paired with another UTS undergraduate qualification, allowing students to gain a multidisciplinary perspective and develop skills that are highly valued in today's globalized world1.

Key Features

• Transdisciplinary Approach: Students pair the BCII with another UTS undergraduate degree, exploring a future-facing, world-first, transdisciplinary degree that takes multiple perspectives from diverse fields.

• Real-World Projects: The program includes industry experiences, real-world projects, and self-initiated proposals, equipping students to address complex challenges and untapped opportunities.

• High-Level Thinking: Focuses on high-level conceptual thinking and problem-solving practices, preparing students to work across and between disciplines.

• Lifelong Skills: Graduates become lifelong innovators, entrepreneurs, creative practitioners, and changemakers.

Career Opportunities

Graduates of the BCII program are well-prepared for roles that require innovative thinking and problem-solving skills across various industries. Potential career paths include entrepreneurship, creative industries, research and development, and roles in organizations that value innovative and transdisciplinary approaches.