Bachelor of Science - Marketing - Marketing Management

William Paterson University

This bachelor’s in marketing is designed to develop analytical, critical reasoning, and communication skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of how cultural differences, quality concerns, ethical and sustainability issues, and disruptive technologies impact the global marketplace.

Students will take a deep dive into courses that explore marketing research, consumer behavior, pricing, and social media and digital marketing to be able to effectively provide customer insights and creative value to their employers.