Marketing, B.S.

California Baptist University

Program Summary – Bachelor of Science (B.S.) in Marketing

The Bachelor of Science (B.S.) in Marketing program prepares students for dynamic careers in marketing, advertising, sales, and brand management. It focuses on the strategies and techniques used to analyze markets, understand consumer behavior, and develop effective marketing campaigns. The program combines theoretical knowledge with hands-on experiences to equip students with the skills needed to thrive in today’s competitive business environment.

Key Program Features:

• Comprehensive Curriculum – Covers core principles of marketing, digital strategies, and analytics.
• Practical Experience – Incorporates internships, case studies, and capstone projects.
• Specializations – Includes areas such as Digital Marketing, Social Media Marketing, Market Research, and Brand Management.
• Technology Integration – Teaches modern tools and platforms used in marketing analysis and campaign development.
• Global Perspective – Explores international marketing and cultural considerations in business strategies.

Key Areas of Study:

1. Principles of Marketing – Introduction to foundational marketing concepts and strategies.
2. Consumer Behavior – Examines decision-making processes and buying behaviors of consumers.
3. Market Research and Analysis – Focuses on data collection, survey design, and interpretation of marketing data.
4. Brand Management – Studies strategies to build, position, and manage brands effectively.
5. Advertising and Promotion – Explores traditional and digital advertising techniques, including campaign development.
6. Digital Marketing – Teaches SEO, SEM, email marketing, and social media strategies.
7. Sales and Negotiation – Develops skills for relationship building, sales techniques, and negotiations.
8. Marketing Strategy and Planning – Focuses on creating integrated marketing plans and campaigns.
9. Global Marketing – Studies marketing approaches for international markets and cultural differences.
10. Business Ethics and Communication – Covers ethical considerations and effective communication in marketing.

Career Opportunities:

Graduates of the B.S. in Marketing program are prepared for roles such as:

• Marketing Manager – Leading marketing campaigns and strategies.
• Market Research Analyst – Collecting and analyzing data to identify trends and opportunities.
• Brand Manager – Managing brand identity and positioning.
• Social Media Specialist – Creating and executing social media strategies.
• Sales Representative or Manager – Managing client relationships and sales pipelines.
• Digital Marketing Specialist – Designing and managing online campaigns.
• Advertising Coordinator – Organizing and implementing promotional strategies.
• Public Relations Specialist – Managing communication between organizations and their audiences.