Master of Science - Fashion Marketing Management

Cardiff Metropolitan University - Llandaff

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry.  Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to their own career needs.

Students will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. Students will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

Students will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally they will apply their knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means Cardiff Met's approach to teaching goes beyond merely presenting students with sets of theories and principles of marketing. Instead it extends to them being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. This programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry.