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Bachelor of Science in Business Administration - Marketing
Program Summary
The Bachelor of Science in Business Administration - Marketing is an undergraduate program that focuses on the principles and strategies of marketing within a business context. It equips students with skills in market research, consumer behavior analysis, advertising, branding, and digital marketing. The program prepares graduates to create marketing plans and campaigns, develop brand strategies, and manage customer relationships, with a strong emphasis on adapting to changing market trends and technologies.
Key Focus Areas:
- Consumer Behavior and Market Research
- Digital Marketing and Social Media
- Brand Management and Advertising
- Sales and Distribution Management
- Marketing Strategy and Campaigns
- Global Marketing and Marketing Analytics
Career Paths:
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Advertising Executive
- Market Research Analyst
- Sales and Business Development Manager
Requirements
Listed below are the documents required to apply for this course.
Grade 12
70 %
Program Prerequisites Educational Background: High school diploma or equivalent with coursework in Mathematics, Business Studies, and Economics. A competitive GPA as required by the institution. Mathematics and Analytical Skills: A basic understanding of Statistics and Algebra for market research and data analysis. English Proficiency: Proficiency in English demonstrated through standardized tests like TOEFL or IELTS (for non-native speakers). Creativity and Communication Skills: Strong verbal and written communication skills, with a creative mindset for developing marketing campaigns. Additional Requirements: Letters of recommendation. A statement of purpose outlining interest in marketing and future career goals.
Program Level
Program Length
Tuition fee
Application fee
Upcoming Intakes
- Sep 2025
- Mar 2025
- Jan 2025
- Apr 2026
- Feb 2026
