Master of Science - Strategic Marketing with Brand Leadership

University of Hertfordshire

The MSc Strategic Marketing with Brand Leadership course is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field.

This course offers students the opportunity to explore branding in several areas. It deepens their marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  They may also cover entrepreneurial marketing as it is recognised that marketing in small organizations is different to that in large organizations.    

Students will have the opportunity to enhance their knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. They'll also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within their area of interest or an applied marketing project.

Learners will also build a strong network of marketing contacts. Some will become their close friends, and a few may even become their future colleagues. They'll benefit from the University of Hertfordshire's connections with local organizations, including Ocado, Tesco, and Amazon. Many local business organizations are amongst the biggest in the country and contribute to this course as guest lecturers and attend careers fairs for students.