Business Management (Marketing)

University of Greenwich

The Bachelor of Science in Business Management with a concentration in Marketing is a comprehensive four-year program designed to equip students with the essential skills and knowledge required for successful careers in the marketing sector. The curriculum offers a balanced blend of core business principles and specialized marketing expertise, preparing graduates for dynamic roles in various marketing domains.

Key Features:

• Comprehensive Curriculum: Students will engage in courses covering consumer behavior, brand management, digital marketing, market research, and strategic marketing planning. This robust academic foundation ensures a deep understanding of both theoretical concepts and practical applications in marketing.

• Practical Experience: The program emphasizes experiential learning through hands-on projects, including market analysis simulations, brand development exercises, and digital marketing campaigns. These practical components are designed to enhance critical thinking and decision-making skills in real-world marketing scenarios.

• Career Preparation: Graduates will be well-prepared for a variety of roles such as marketing coordinator, brand manager, digital marketing specialist, market research analyst, and advertising executive. The program's focus on current industry practices and emerging marketing technologies ensures that students are ready to meet the demands of today's marketing landscape.

• Professional Development: Opportunities for internships, networking events, and workshops with industry professionals are integrated into the program, providing valuable insights and connections that can facilitate career advancement.