Honours Bachelor of Commerce - Marketing (BMRK) (Co-op)

Seneca Polytechnic - Newnham Campus

Through this four-year degree program, students will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights. They will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context. 

Throughout this program, students will develop the following skills:

• Creative problem-solving
• Curiosity
• Adaptability
• Resiliency
• Strong communication skills
• Project management

A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work.