College Diploma - Business - Marketing (BMT)

Seneca Polytechnic - Seneca at York Campus

The Business - Marketing (BMT) two-year diploma program will provide students with a solid foundation of marketing. They will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.

Students will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. They will also benefit from problem-based learning, real-world projects and case studies.

Throughout this program, students will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

When students graduate from this program, these are the types of career options that they can explore:

• Marketing assistant
• Marketing co-ordinator
• Account manager
• Market researcher
• Assistant sales manager
• Assistant event planner
• Social media assistant
• Digital marketing assistant
• Media planning assistant