College Diploma - Creative Advertising (CAB)

Seneca Polytechnic - Seneca at York Campus

The Creative Advertising (CAB) two-year diploma program will expose students to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations. Students will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills. 

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire creativity. Throughout each semester, students will also have opportunities to develop and present full-fledged ad campaigns.

Throughout this program, students will develop the following skills:

• Copywriting
• Creative thinking
• Content creation
• Interpersonal skills