Master of Science - Digital Marketing

University of Reading

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which an individual can reach others has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behavior and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.

This Masters in Marketing equips students with the business knowledge and tools needed to develop best practice of digital channels. It allows them to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, students will understand how to apply the key building blocks of successful digital strategies.

The MSc Marketing (Digital Marketing) course offers students a unique practice-centered approach to teaching equipping them with the tools to become a compelling leader. This approach creates emotionally intelligent graduates who can be fully effective in their chosen careers. Learners will also explore real-world issues, tackle current business challenges, and interact with guest lectures and speakers from industry.

Graduates may pursue roles in digital marketing and social media, brand management, market insight and strategic consultancy with the focus on digital.